Hey, I’m Ankit. How are you?
Been in advertising for 12-plus years. Fluent in English, Hindi, and Digital. I’m on a mission to bring brand-first thinking into everything we do. Side missions include making the workplace more efficient and empathetic, and telling stories that drive real change. Change in how we view gender roles, mental health/well-being, education, and many more.
You’ll find certain pieces of work on this site that have attempted to fight those battles.
Over the years, I’ve picked up awards for Jeep, Jio, and NIVEA. I was also awarded ‘Most Valuable Person’ by FCA India in 2019 when our two digital-first campaigns, spearheaded by me, emphatically launched Jeep in India.
2024 marks my second year as an Adjunct Professor at Miami Ad School in Mumbai.
I'm a Group Creative Director at GREY Mumbai.
Previously at Dentsu Webchutney Bangalore as a Creative Director.
Style Wars
How does a shaving brand reinvent itself in the era of beards?
We positioned Gillette Fusion5 at the centre of a battleground of styles. The bearded look versus clean-shaven look.
This led to Gillette's first integrated campaign for their premium razor, Gillette Fusion5, starring Hrithik Roshan.
Amplified by reels and pre-roll ads that further the rivalry between the two styles.
