Hey, I'm Ankit.
I try to do more than I speak. But don’t for a second believe that I’m a person of few words.
I’m interested in pretty much every part of what we do.
The planning. The questions that keep our clients up at night. The writing. The art. The technology. The shoots. The edits. The sound.
The grading. The formats. The little things that make an idea work.
Everything interests me. And everything gets my attention.
Because if we’re going to obsess over making the work great,
why not enjoy the hell out of making it too?
That’s the energy I try to bring to everything I do.
To my briefings. My writing. My shoots. My edits. And, perhaps most importantly, my teaching.
I like making things. I like figuring things out. And I like doing both with people who care.
Cheers.
A little about my journey.
Group Creative Director
Ulka
2025 - Present
Lead creative for Amul, ICICI Bank, Indian Oil, Johnson's, Sundrop (ACT II and Peanut Butter), and Bajaj Almond Drops. Created campaigns like Pure Love, Help-in-Hand for ICICI Bank, "ACT II bulaaye sab aa jaaye", and more.
Group Creative Director
GREY
2023 - 25
Led creative for P&G to create campaigns like Style Wars (Gillette's most effective campaign of all time), Zero-Effort Shaving, Shaving Made Sensational, It's Pantene Possible, It's Not A Pill It's Zzzquil, and more. Also, led creative for 360-degree campaigns for Kotak Life.
Creative Director
Webchutney
2020 - 23
Led creative for Uber to create campaigns like Rental Health Day, Uber AutoArt, and more. As well as brands like Google India, Flipkart, and more.
Associate Creative Director
Digitas Mumbai
2016 -20
Created award-winning campaigns and social media excellence for Jeep, NIVEA MEN, Frooti, and Jio. Was awarded 'Most Valuable Player' by FCA Global President for work on Jeep.
Senior Copywriter
Digitas Delhi
2012 - 15
Created many firsts for brands like Durex, AIRCEL, Airtel, and Dabur on social media.
Account Executive
McCann
2011 -12
Took the first job I got, and didn't realise it involved Account Management. Nevertheless, I enjoyed it thoroughly. Handled the account for Nestle and OMRON, with a side of writing.
#CoveringUpFails
Most men don't realise that applying a deodorant to your clothes may make you smell good for a while, but it never eliminates the body odour.
To launch NIVEA MEN's new Body Deodorizer, we decided to present the fault in this behaviour to 'cover up'.
Introducing, An Epic Undercover Fail, the story of the world's greatest undercover agent - Agent Double O Seven who learns that somethings can never be covered up.
The film was launched with complete fanfare, Bond-inspired movie posters, and more.
An Epic Undercover Fail was the ‘Most Watched Ad on YouTube in November 2016’.
ROLE: WRITER
Film posters inspired by films starring Agent Double O Seven.
