Hey, I’m Ankit. How are you?
Been in advertising for 12-plus years. Fluent in English, Hindi, and Digital. I’m on a mission to bring brand-first thinking into everything we do. Side missions include making the workplace more efficient and empathetic, and telling stories that drive real change. Change in how we view gender roles, mental health/well-being, education, and many more.
You’ll find certain pieces of work on this site that have attempted to fight those battles.
Over the years, I’ve picked up awards for Jeep, Jio, and NIVEA. I was also awarded ‘Most Valuable Person’ by FCA India in 2019 when our two digital-first campaigns, spearheaded by me, emphatically launched Jeep in India.
2024 marks my second year as an Adjunct Professor at Miami Ad School in Mumbai.
I'm a Group Creative Director at GREY Mumbai.
Previously at Dentsu Webchutney Bangalore as a Creative Director.
#CoveringUpFails
In 2016, NIVEA MEN launched a Body Deodorizer that prevented body odour, unlike other deodorant that just masked the odour.
This inspired - An Epic Undercover Fail, a parody of the greatest undercover agent, Agent Double-O-Seven who learns that covering up can fail.
The film was released like a movie with it’s own promotional posters. The film was the ‘Most Watched Ad on YouTube in November 2016’.
ROLE: WRITER
Film posters inspired by films starring Agent Double O Seven.
