Hey, I’m Ankit. How are you?
Been in advertising for 12-plus years. Fluent in English, Hindi, and Digital. I’m on a mission to bring brand-first thinking into everything we do. Side missions include making the workplace more efficient and empathetic, and telling stories that drive real change. Change in how we view gender roles, mental health/well-being, education, and many more.
You’ll find certain pieces of work on this site that have attempted to fight those battles.
Over the years, I’ve picked up awards for Jeep, Jio, and NIVEA. I was also awarded ‘Most Valuable Person’ by FCA India in 2019 when our two digital-first campaigns, spearheaded by me, emphatically launched Jeep in India.
2024 marks my second year as an Adjunct Professor at Miami Ad School in Mumbai.
I'm a Group Creative Director at GREY Mumbai.
Previously at Dentsu Webchutney Bangalore as a Creative Director.
Har Buy Pe Kamai
India's constantly on the move to shop at better and more reasonable places,
but they still don't forget to ask for an "expert" opinion before hitting BUY.
So, instead of speaking to those who ask, we spoke to those who answer - free mein rai kyun dete ho?
#HarBuyPeKamai was the launch campaign for Flipkart's new social e-commerce app - Shopsy,
where we introduced three characters who are people-appointed experts who are confronted with a delightful realization.
That each time others buy, they can make some money.
Followed by a series of targetted YouTube pre-rolls and
Print & Outdoor
