Hey, I’m Ankit. How are you?
Been in advertising for 12-plus years. Fluent in English, Hindi, and Digital. I’m on a mission to bring brand-first thinking into everything we do. Side missions include making the workplace more efficient and empathetic, and telling stories that drive real change. Change in how we view gender roles, mental health/well-being, education, and many more.
You’ll find certain pieces of work on this site that have attempted to fight those battles.
Over the years, I’ve picked up awards for Jeep, Jio, and NIVEA. I was also awarded ‘Most Valuable Person’ by FCA India in 2019 when our two digital-first campaigns, spearheaded by me, emphatically launched Jeep in India.
2024 marks my second year as an Adjunct Professor at Miami Ad School in Mumbai.
I'm a Group Creative Director at GREY Mumbai.
Previously at Dentsu Webchutney Bangalore as a Creative Director.
Feel The Relief
People suffering from tooth sensitivity are people. Not patients. To launch Sensodent DSP, a toothpaste for daily sensitivity protection, we created a world that's away from everything the category is known for. No white coats. No technical talk. No story of pain.
We focussed on love stories. You know, the love story between humans and their food. Because the sooner one takes care of their sensitive teeth, the sooner they can bite into their favourite cold foods.
ROLE: CREATIVE DIRECTION & WRITER