To break through the IPL clutter like Uber Bike in traffic, we dropped some beats that made sure everyone remembered one truth.
Uber Bike is now available at Rs. 25. 
To do this, we launched a simple truth. An offer so good that makes you smile (bateesi, nahi pachisi).
Launched with hip-hop tracks, Pachisi Dikhegi lived on the streets of Delhi, Chennai, and Hyderabad through activations and in-app activations.
ROLE: CREATIVE CONSULTANT AND WRITER FOR TALENTED AGENCY