Hey, I’m Ankit. How are you?
Been in advertising for 12-plus years. Fluent in English, Hindi, and Digital. I’m on a mission to bring brand-first thinking into everything we do. Side missions include making the workplace more efficient and empathetic, and telling stories that drive real change. Change in how we view gender roles, mental health/well-being, education, and many more.
You’ll find certain pieces of work on this site that have attempted to fight those battles.
Over the years, I’ve picked up awards for Jeep, Jio, and NIVEA. I was also awarded ‘Most Valuable Person’ by FCA India in 2019 when our two digital-first campaigns, spearheaded by me, emphatically launched Jeep in India.
2024 marks my second year as an Adjunct Professor at Miami Ad School in Mumbai.
I'm a Group Creative Director at GREY Mumbai.
Previously at Dentsu Webchutney Bangalore as a Creative Director.
#UberAutoArt
Uber Auto partnered with the Aravani Art Project - a transgender-led art collective that aims to create a space for transgender individuals to express themselves through art. The brand created art on 3 whitewashed Uber Auto that represent the unstoppable spirit of Mumbaikars and many others. These autos were painted live and were stationed across the city for the world to watch.
We followed up the activation with a personalised Uber Auto Art for India's first female bouncer - Mehrnunissa. Created with Aravani Art Project to reflect the unstoppable spirit of Mehr. Her late nights, her training, her hardships, everything.