Hey, I’m Ankit. How are you?
Been in advertising for 12-plus years. Fluent in English, Hindi, and Digital. I’m on a mission to bring brand-first thinking into everything we do. Side missions include making the workplace more efficient and empathetic, and telling stories that drive real change. Change in how we view gender roles, mental health/well-being, education, and many more.
You’ll find certain pieces of work on this site that have attempted to fight those battles.
Over the years, I’ve picked up awards for Jeep, Jio, and NIVEA. I was also awarded ‘Most Valuable Person’ by FCA India in 2019 when our two digital-first campaigns, spearheaded by me, emphatically launched Jeep in India.
2024 marks my second year as an Adjunct Professor at Miami Ad School in Mumbai.
I'm a Group Creative Director at GREY Mumbai.
Previously at Dentsu Webchutney Bangalore as a Creative Director.
#EndWinterOdour
NIVEA & NIVEA MEN had a 'how to sell a fridge to an eskimo' problem. During winters, North India stops buying deodorants.
The logic: No one sweats in winter. So why get a deo?
Our insight - when it comes to battling winter, people tend to overdo it.
Heaters are always on. Layers of sweaters. Hot cuppa is always in hand.
People break into a sweat, underneath their sweaters.
This led to our first Hindi campaign for NIVEA - #EndWinterOdour
The campaign saw a 20% plus increase in sales and has been a recurring campaign since its inception.
ROLE: IDEA, WRITER