Hey, I’m Ankit. How are you?
Been in advertising for 12-plus years. Fluent in English, Hindi, and Digital. I’m on a mission to bring brand-first thinking into everything we do. Side missions include making the workplace more efficient and empathetic, and telling stories that drive real change. Change in how we view gender roles, mental health/well-being, education, and many more.
You’ll find certain pieces of work on this site that have attempted to fight those battles.
Over the years, I’ve picked up awards for Jeep, Jio, and NIVEA. I was also awarded ‘Most Valuable Person’ by FCA India in 2019 when our two digital-first campaigns, spearheaded by me, emphatically launched Jeep in India.
2024 marks my second year as an Adjunct Professor at Miami Ad School in Mumbai.
I'm a Group Creative Director at GREY Mumbai.
Previously at Dentsu Webchutney Bangalore as a Creative Director.
Mood Tabhi Banega
Jab Spotify Chalega
Spotify’s campaign reminded people that the best way to change the mood of the situation is through music, aka Spotify.
The task was to create conversations around this using films and social content - but there was also an opportunity to turn the internet’s #mood into a vibe.
Starting with Twitter.
We took a platform-first approach.
Introducing
#PlayThisMood
We turned the internet's most used emoji - the heart - into an experience where anyone who seeks to set the mood can tweet a heart emoji of their choosing and instantly get a song to lift that mood in return. As each heart represents different moods and meanings, the recommendations changed accordingly. And best of all, we prepared the system with over 3000 songs - so that people could explore one mood over and over again by tweeting the same emoji again and again.
Next stop, Snapchat
Snapchat is personal and it's all about turning on the creator in people. So Snapchat's filter turned the user's vibe into an album cover.
How? - People were invited to try the filter which would map the person's expression and accordingly design the scene around them. And finally, turn that vibe into an album cover that's share-able across apps.
Final platform: Movies
Spotify's brand campaign reached the promotions of the latest albums hitting the platform. For this, we partnered with the leading pair of 2022's most awaited movie Brahmastra for a series of promos.
Spotify
Brahmāstra | Alia Bhatt & Ranbir Kapoor | Hot Hits Hindi | Dance Ka Bhoot
