Hey, I'm Ankit.
I try to do more than I speak. But don’t for a second believe that I’m a person of few words.
I’m interested in pretty much every part of what we do.
The planning. The questions that keep our clients up at night. The writing. The art. The technology. The shoots. The edits. The sound.
The grading. The formats. The little things that make an idea work.
Everything interests me. And everything gets my attention.
Because if we’re going to obsess over making the work great,
why not enjoy the hell out of making it too?
That’s the energy I try to bring to everything I do.
To my briefings. My writing. My shoots. My edits. And, perhaps most importantly, my teaching.
I like making things. I like figuring things out. And I like doing both with people who care.
Cheers.
A little about my journey.
Group Creative Director
Ulka
2025 - Present
Lead creative for Amul, ICICI Bank, Indian Oil, Johnson's, Sundrop (ACT II and Peanut Butter), and Bajaj Almond Drops. Created campaigns like Pure Love, Help-in-Hand for ICICI Bank, "ACT II bulaaye sab aa jaaye", and more.
Group Creative Director
GREY
2023 - 25
Led creative for P&G to create campaigns like Style Wars (Gillette's most effective campaign of all time), Zero-Effort Shaving, Shaving Made Sensational, It's Pantene Possible, It's Not A Pill It's Zzzquil, and more. Also, led creative for 360-degree campaigns for Kotak Life.
Creative Director
Webchutney
2020 - 23
Led creative for Uber to create campaigns like Rental Health Day, Uber AutoArt, and more. As well as brands like Google India, Flipkart, and more.
Associate Creative Director
Digitas Mumbai
2016 -20
Created award-winning campaigns and social media excellence for Jeep, NIVEA MEN, Frooti, and Jio. Was awarded 'Most Valuable Player' by FCA Global President for work on Jeep.
Senior Copywriter
Digitas Delhi
2012 - 15
Created many firsts for brands like Durex, AIRCEL, Airtel, and Dabur on social media.
Account Executive
McCann
2011 -12
Took the first job I got, and didn't realise it involved Account Management. Nevertheless, I enjoyed it thoroughly. Handled the account for Nestle and OMRON, with a side of writing.
Mood Tabhi Banega
Jab Spotify Chalega
Spotify’s campaign reminded people that the best way to change the mood of the situation is through music, aka Spotify.
The task was to create conversations around this using films and social content - but there was also an opportunity to turn the internet’s #mood into a vibe.
We took a platform-first approach.
Starting with Twitter.
Introducing
#PlayThisMood
We turned the internet's most used emoji - the heart - into an experience where anyone who seeks to set the mood can tweet a heart emoji of their choosing and instantly get a song to lift that mood in return. As each heart represents different moods and meanings, the recommendations changed accordingly. And best of all, we prepared the system with over 3000 songs - so that people could explore one mood over and over again by tweeting the same emoji again and again.
Next stop, Snapchat
Snapchat is personal and it's all about turning on the creator in people. So Snapchat's filter turned the user's vibe into an album cover.
How? - People were invited to try the filter which would map the person's expression and accordingly design the scene around them. And finally, turn that vibe into an album cover that's share-able across apps.
Final platform: Movies
Spotify's brand campaign reached the promotions of the latest albums hitting the platform. For this, we partnered with the leading pair of 2022's most awaited movie Brahmastra for a series of promos.
Spotify
Brahmāstra | Alia Bhatt & Ranbir Kapoor | Hot Hits Hindi | Dance Ka Bhoot
